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Lotus Theory

Lotus has unveiled Theory 1, its first concept car that embodies the future of intelligent performance vehicles.

As part of this, Lotus is launching The Lotus Theory, the company's new design manifesto that will form the foundation for all future Lotus cars, encapsulated through three core principles - Digital, Natural and Analogue (DNA):

Digital, which represents the immersive, intelligent, and intuitive experience.

Natural, brings to life emotional, connected, human-centric design.

Analogue, which is the brand's continuous advancement of performance engineering.

By seamlessly blending together these core design principles with the latest design innovations from Lotus, as well as cutting-edge technologies, Lotus is able to simplify and enhance how a car should feel and perform. Theory 1 harmoniously fits around the driver and is able to adapt based on their needs - delivering the ultimate driver experience.